The Green Belt? Í€“ Analysis of an urban brand that never existed

Authors

  • Marie-Noelle Carré Centre de Recherches et de Documentation des Amériques (CREDA) - Université Sorbonne-Nouvelle - Paris 3, París
  • Leonardo Fernández Universidad Nacional de General Sarmiento, Buenos Aires

DOI:

https://doi.org/10.4067/S0250-71612013000200003

Keywords:

urban environment, territorial planning, metropolitan areas

Abstract

How can an uncompleted territorial project brand itself in a metropolitan memory? In Buenos Aires (Argentina), the Cinturón ecológico (Green Belt) can be seen asa paradigmatic case to answer this question: even if the initial green ring around the city waspartially implemented, its image seems to have had such a strong impact in the society that it stillis a landmark in the metropolitan management discussions. Í€is article explains how the urbanmarketing strategies displayed during the last dictatorship (1976-1983) participated to claim theCinturón ecológico as an urban brand. It discusses how the 70s urban crisis was directed in orderto justify that inÍastructure as a new urban project. Í€en, it shows how it was promoted as aneÍ‚cient undertaking at the regional scale. Finally it questions how the image has gone through areversal, conÍonted with current environmental con̓icts.

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Published

2013-05-02

How to Cite

Carré, M.-N., & Fernández, L. (2013). The Green Belt? Í€“ Analysis of an urban brand that never existed. Revista EURE - Revista De Estudios Urbano Regionales, 39(117). https://doi.org/10.4067/S0250-71612013000200003

Issue

Vol. 39 No. 117 (2013)

Section

Articles

License

Copyright (c) 2013 Revista EURE - Revista de Estudios Urbano Regionales

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